Worth knowing
KI Insights

Understanding artificial intelligence. And use it correctly.

How is AI changing the visibility of companies? Which tools help with content, campaigns and analysis? And how do agencies work with AI as a matter of course today? Our AI Insights provide orientation - for companies that want to keep up with the times in SEO and SEA. And for anyone who wants to know how modern agency work with AI works.

Google AI Mode explained | How AI is changing search

SEO in transition: What Google AI Mode means for your visibility

Google search is facing the biggest upheaval in decades. Google is currently testing a completely new type of search with AI Mode. This mode is likely to change the way we understand SEO.
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AI Overviews & SEO: Stay Visible | Discover Strategies!

AI Overviews: The new Google search and what it means for SEO

Since early 2024, Google has been testing the new AI-powered "AI Overviews" in the USA – and now they’ve arrived in Germany, Austria, and Switzerland. These new search results partially replace traditional Featured Snippets and provide users with direct answers at the top of Goog...
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What our AI Insights offer:

SEO & SEA rethought
Search behavior is changing - and so is Google. We show how AI affects rankings, keywords and campaigns - and what really counts now to stay visible.

 

AI tools for content & creation
From automated text creation to image and video generation to the idea for the next reel: we test, compare and explain AI tools that make everyday life smarter - without losing the creative soul.

 

Training for new employees
New to the team? Our AI guides help you get to grips with how our agency works. What we use and how - and where humans are always more important than algorithms.

 

Impulse instead of overload
AI is developing rapidly. We summarize the essentials for you: understandable, practical and always with an eye on relevance, impact and brand strategy.

Visibility doesn't happen on its own - not even with AI.

We see AI as a tool, not a miracle cure. That's why we combine data-based automation with strategic thinking and creative intuition. For more efficiency. And for results that do your brand justice.