Case Studies
make your marketing ­more effective

What are case studies and why are they so effective?

Success stories from the real world convince potential customers more than any advertising message. Case studies – or user reports – show how a solution works in the real world. They make abstract advantages tangible and help interested parties to identify with the situation shown.


Whether as a blog article, white paper or video: With well-told case studies, you can strengthen your branding, create trust and win new customers.

How to create a convincing case study 


  1. Choose the right success story
    Find customers who use your solution successfully and are willing to share their experience. Projects with measurable success are particularly effective.
  2. Structure clearly and comprehensibly
    A typical case study follows this structure:
    • Initial situation: What was the problem?
    • Solution: How did your product or service help?
    • Result: What improvements or successes have been achieved?
  3. Use real numbers & quotes
    Measurable results (e.g. ‘on-time delivery increased by 50 %’) and original quotes from customers lend credibility to your case study.

  4. Optimise for different formats
    Whether as a blog post, LinkedIn post, white paper or video – adapt your case study to different platforms.

Print, PDF and video: Using multichannel 


A case study unfolds its full effect when it is used in several formats. In addition to the classic PDF version or a blog post on the website, it is worth creating a print version for trade fairs or customer meetings. A case study is even more effective as a video: A short, authentic interview with satisfied customers can be used perfectly for social media, the website or presentations.

Where best to use case studies


Case studies can be used in many ways:

  • Website: In the ‘References’ section or as a separate blog post.
  • Social Media: Key facts as a post or video teaser for LinkedIn, Instagram & Co.
  • Email marketing: As a convincing argument in newsletters and offers.
  • Sales talks: In presentations or as a printed version for meetings.

Customer testimonials that convince


Case studies are an unbeatable marketing tool. They combine storytelling with facts and show potential customers that your solution really works. Use them specifically to build trust and expertise!


Do you need support with the concept, interview and/or filming on location, copywriting and layout? We will accompany you on the way to your perfect user report.