How to use Instagram & LinkedIn

Your social media guide for getting started

Do you want to make your company visible on Instagram or LinkedIn, but don't know where and how to start? You're not alone – many entrepreneurs, self-employed people and teams face the same challenge. That's why we at die marketingarchitekten have created a practical guide to help you get started on social media: FIRST STEPS WITH INSTAGRAM & LINKEDIN.


The guide takes you step by step through both platforms – from the basics to specific tips for more reach and interaction:

Instagram – visuals in focus


You will learn how to sign up, understand your homepage and optimise your profile. You will also learn all about reels, posts, stories, hashtags and how to deal with comments and messages. The topic of insights – i.e. analysing your reach – is also explained clearly.

LinkedIn – your professional network


From registering and setting up your profile to creating text, image or video posts, the guide shows you how to use LinkedIn effectively. You will learn how to publish articles, create surveys or share events – and how to become visible with a company profile. Particularly helpful: the comparison of Instagram and LinkedIn at the end.


The guide is ideal for self-employed people, small businesses or newcomers to social media marketing. You don't need any previous knowledge – just the desire to get your company off to a professional start on social media.

Do you have questions or need support with your social media strategy and implementation? We are here for you!