Google campaigns and social media ads
Your marketing dream team
Beautiful digital world ... being there is everything? Unfortunately not – it's not enough to simply have an online presence. You need to stand out and be visible where your customers are. In addition to SEO, search engine marketing (SEA – Search Engine Advertising) is the building block for your success – and you can hardly avoid the top dog Google Ads. There are various campaign types to choose from to achieve your individual advertising goals. Customised Google campaigns and convincing social media marketing give you the extra boost you need to reach your target group and generate lasting enthusiasm.
What exactly is Google Ads?
Google Ads, formerly known as Adwords, is Google's advertising programme. It is divided into two different advertising networks: the search advertising network and the display advertising network; while the former involves placing adverts in Google search and on various partner sites, the latter involves booking the display of Google adverts on portals, commercial websites or private sites.
Google campaigns: make yourself visible
Google offers you numerous opportunities to increase your visibility and reach potential customers at the exact moment they are searching for your products or services.
Your options at a glance:
- Google Search Ads: Be at the top of the search results when your target group is actively looking for solutions.
- Google Display Ads: Increase your brand awareness with appealing banners on partner websites and in apps.
- YouTube advertising: Use the power of videos to generate attention and arouse emotions.
- Google Shopping Ads: Perfect for e-commerce! Show your products directly with image, price and rating in Google search.
- Performance Max campaigns: The all-round solution that makes you visible across all Google channels. This covers not only the search network, but also the Google Display Network, the Discovery advertising network, the YouTube advertising network and Google Maps.
Social media: personalised customer approach on all channels
Social media is the place where you can reach your target group directly and emotionally. Social media advertising, i.e. paid adverts in the feed of social media users, combined with Google campaigns create a strong presence that works.
Opportunities for your social media campaigns:
- Stories: short, snappy and interactive – perfect for drawing attention to current promotions, events or new products.
- Image posts: Ideal for visually showcasing your offer and making a strong first impression.
- Carousels: Show several products or services in one post – ideal for step-by-step instructions or a look behind the scenes.
- Videos: Moving images attract attention and are memorable. From short clips to emotional campaign videos – anything is possible.
Why the combination of Google and social media is unbeatable
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Maximum reach
While Google picks up potential customers in the search phase, you can also reach those who still want to be inspired via social media. -
Emotional connections
Social media offers you the opportunity to appear approachable and authentic – regardless of whether you use story formats, videos or inspiring posts. -
Flexibility for every situation
Use seasonal highlights such as Christmas, summer promotions or Black Friday to target your campaigns – on Google and social media. -
Everything from a single source
We not only plan and implement your Google campaigns, but also create social media content and ads that will inspire your target group.
What you get with us
- Customised Google and social media campaigns that are perfectly tailored to your goals.
- Creative content that impresses – from image posts and carousels to story and video campaigns.
- All-round support so you don't have to worry about a thing.
Become visible online and reach your customers exactly where they are – with Google campaigns and social media. We look forward to your enquiry!