CARECON Seniorenwohnpark
Reference
Joie de vivre
Living contentedly and happily in old age, preferably in the countryside – the Vaterstetten senior citizens' residential home makes it possible. We emphasise this claim with a modern, fresh design – both online and offline.
What we did
Logo
The V stylised with brushstrokes on a lime green square functions as a signet and refers to the company's location in the green east of Munich. The modern font reflects the high-quality standard.
All print advertising materials are based on the CI and, with the primary colour lime green and excellent photos, convey just as serious and high-quality an impression as the new building of the senior citizens' residential home in Vaterstetten.
Stationery
The stationery and business cards look as if they have been cast from a single mould thanks to the use of the primary colour. The logo signet is used in a softened version as a further, unifying stylistic device.
Webdesign
High-quality photos taken from real life reflect everyday life at the retirement home. The responsive web design and meaningful SEO web texts promote a positive Google ranking and provide comprehensive information.
Social Media
#grannylivesherenow - with photos of the residents' everyday life, excursions, events and information, a constant community building is promoted and the philosophy "People at the centre" is placed.
Employer Branding
Der Wohnpark-Neubau macht eine Personalaufstockung notwendig. Die jugendliche Personalmarketing-Kampagne, u.a. mit U-Bahn-Plakatierung, Imagebroschüre, Flyer & Landingpage wird direkt bei der Zielgruppe platziert.