Branded eyewear from the experts - marketing from the marketingarchitekten! As a good optician, you are characterized by your consulting skills and technical expertise. But that alone is often no longer enough today. In the age of online shopping, glasses can now be easily ordered online and the large optician chains invest a lot of money in marketing. It is becoming increasingly difficult for many small branches to attract the attention of their customers. But marketing is not just for the big players. The "optician next door" can also achieve a lot with the right marketing measures and strategies. We'll tell you exactly what and how!
Together, we focus on your strengths and unique selling points. Effective marketing is not rocket science, even with a smaller budget. That's why the marketingarchitekten first discuss your options with you and only plan the measures that will bring long-term success. It is important to proceed in a planned and structured manner in order to achieve the maximum benefit for you as an optician. Everything reflects your company and its philosophy. We take these steps on the way to your company's success:
Once your brand has been clearly defined and you have decided on an unmistakable logo and design, it's time for us to get down to operational implementation:
Not all websites are the same. With our websites for opticians, we pay attention not only to an individual and meaningful design but also to important technical features. All our websites are responsive, i.e. optimized for display on mobile devices, so that your customers can also access the optician's website from their smartphone and you can be found quickly. We also pay attention to topic-related content. Our websites for opticians are search engine optimized. Good SEO has a positive impact on your Google ranking so that your customers become aware of you and your glasses when searching the web.
For a perfect view of your offer - what is particularly important to you? What elements does your website need to contain in order to be optimally displayed and found? As a little help for you and us, we have put together a checklist for you with the most important points for your new optician website
Thanks to our many years of experience in marketing, we know the challenges of your industry and have already served a number of opticians as clients. This is why the creation of marketing concepts and, in particular, websites for opticians is one of our areas of expertise. Our marketing support can also be subsidized by the state by up to 50%. If you are looking for a competent and experienced advertising agency with expertise in marketing for opticians, please get in touch for a no-obligation consultation. We look forward to hearing from you!
Do you have any questions, suggestions or are you interested in working with our creative full-service agency? Let's meet! In a non-binding initial meeting, we will get to know each other, determine your wishes and analyze your needs. Thanks to our expertise from many successfully completed projects, your marketing solution is just a few steps away.