Your social media content from a professional: die marketingarchitekten is Messe München's service partner for social media marketing for exhibitors. With its dedicated team, the marketing agency offers a flexible full service for your trade fair presence in social media on site at Messe München. The social media strategy is part of a modern trade fair concept – with ideas, experience and expertise, our copywriters, graphic designers and online specialists support your trade fair marketing on Instagram, Linkedin, TikTok, Threads and many other channels: Benefit from professional content – texts, photos, videos including editing.
Since October, we have been represented in the exhibitor shop as a service partner of Messe München for social media and were directly involved in the international real estate trade fair EXPO REAL from October 7th to 9th. With exciting videos from the trade fair stand, personal customer contacts and the highlights of the trade fair appearance, we were able to create added value for our customers that went beyond the trade fair.
Take a look at our references and get an impression of our work! In addition to our four video packages, customised formats and combinations are of course always possible.
Professional, fast & effective!
Kone GmbH, a renowned provider of complete solutions for lifts, escalators, automatic door and gate systems and intelligent networking, wanted to use our 4 EMPLOYER BRANDING / VALUE package to convey the spirit and dynamism of the company in the lively trade fair environment of Expo Real. Our clip shows Kone as a future-oriented, customer-focused partner for the property industry.
Ena Capital Partners, project developer for Montenegro, wanted to see its participation at the trade fair and the highlights of its offering summarised in a convincing and appealing short info clip. Our video presents the company's booth, faces and successful projects, framed in the moving trade fair environment. Existing image material was integrated seamlessly.
For Schoeller Wool, a pioneer in the development of innovative and sustainable functional yarns, we were able to produce an informative social media video at ISPO 2024. The aim was to put the company's latest sustainable product solutions in the spotlight. The video combined dynamic trade fair impressions and impressive close-ups of the products with emotional, authentic messages.
At BAU 2025, the two sister companies and waterproofing specialists DOYMA and UGA SYSTEM-TECHNIK presented themselves at a joint stand for the first time. We were asked to produce several social media videos to highlight the combined expertise of the two strong brands: in addition to product presentations, we also produced interactive formats such as question-and-answer sessions with the trade fair teams.
For FACE, a specialist for automatic gates and doors that manufactures in Italy and sells in more than 50 countries, we created a video that focused on competence and customer orientation. With personal statements and impressions from the trade fair stand, we presented FACE as a reliable partner for automatic door systems. The video was designed to increase reach and awareness.
For KOOS at INHORGENTA, we captured the special atmosphere of the trade fair stand and the high-quality range - from the impressive wall design to the jewelry presentation. Short reels increase reach on Instagram, while longer videos are used strategically for the website and newsletter. This way, the trade fair appearance is also remembered digitally.
For Wolffkran, a premium manufacturer of tower cranes, we produced an exclusive social media video at bauma 2025. With our creative team on site, we were able to capture the company's impressive crane solutions from many perspectives and transform the highlights into exciting, visually strong content. From the concept to the shoot to the final implementation - we ensure that Wolffkran not only shines at the world's largest construction machinery trade fair, but can also present its innovative products to the world digitally.
Accompany your next trade fair participation optimally on social media – with a professional, experienced partner on site, at no extra cost to you. Die marketingarchitekten create high-quality social media content for you – before, during and after your trade fair appearance – and ensure a successful link between digital and on-site.
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SHORT AND SWEET: YOUR TRADE FAIR PRESENCE ON SOCIAL MEDIA
FORMAT: LANDSCAPE OR PORTRAIT
(IF REQUESTED BOTH FORMATS FOR AN ADDITIONAL CHARGE)
Your benefit: A simple calculation – with social media reinforcement you multiply the reach for your USPs and innovations at Messe München.
Use your video as a sales support measure, integrate it into the website and effectively increase the length of stay (SEO!).
You request, we deliver: Reel/video for posting on your social media channels, embedding on the website
Of course included: All rights of use, unlimited in terms of location and time.
IN DEMAND – TRADE FAIR TALK & IMPRESSIONS
FORMAT: LANDSCAPE OR PORTRAIT
(IF REQUESTED BOTH FORMATS FOR AN ADDITIONAL CHARGE)
Your benefit: A simple calculation – with social media reinforcement you multiply the reach for your USPs and innovations at Messe München.
Use your video as a sales support measure, integrate it into the website and effectively increase the length of stay (SEO!).
You request, we deliver: Reel/video for posting on your social media channels, embedding on the website
Of course included: All rights of use, unlimited in terms of location and time.
SPOT ON – THE HIGHLIGHTS OF YOUR TRADE FAIR APPEARANCE
FORMAT: LANDSCAPE OR PORTRAIT
(IF REQUESTED BOTH FORMATS FOR AN ADDITIONAL CHARGE)
Your benefit: A simple calculation – with social media reinforcement you multiply the reach for your USPs and innovations at Messe München.
Use your video as a sales support measure, integrate it into the website and effectively increase the length of stay (SEO!).
You request, we deliver: Reel/video for posting on your social media channels, embedding on the website
Of course included: All rights of use, unlimited in terms of location and time.
COHERENT – DEVELOPING AND EXPERIENCING THE EMPLOYER BRAND
Your benefit: Present your company as a strong, appealing employer in an innovative, lively trade fair environment. Employees from a wide range of departments present your corporate philosophy in a personal and approachable way. New employees get first-hand impressions.
You request, we deliver: Reel/video for posting on your social media channels, embedding on the website
Of course included: All rights of use, unlimited in terms of location and time.
