The perfect logo -
what suits your company?
Face of a brand, recognition value, messenger of corporate identity. Finding a symbol that stands for your brand, for your company, is not always easy. It will accompany you for a long time, represent your brand and convey your corporate values to the outside world. Therefore, your logo should not only appeal to your target group, but you as an entrepreneur should also be able to identify with your logo. But how do you find a company logo that truly suits you?
When it comes to designing a company logo, there are countless different options. And that's a good thing, because the design of the logo should match the corporate message and identity. And this naturally varies from company to company.
But how do you know which design approaches suit you and your company? When you have a logo designed by us, we always develop designs in a wide range of styles so that you have a free choice - but it can't hurt if you have already identified your likes and dislikes so that we can concentrate on developing a logo that you can best imagine for your company.
In our small guide you will find an overview of different logo styles with examples that we have already developed for our customers.
The Typo logo
Many logos manage without any image at all and are based on the written design of the company name. These are known as typographic logos. The recognition value is created solely through the use, combination and individual adaptation of selected fonts. A typographic logo often conveys seriousness and competence, but also elegance, down-to-earthness or clarity, depending on the font selected.
The handwritten typography logo / calligraphy logo
A special form of typographic logo is the handwritten logo or calligraphy logo. In this case, the company name is also designed solely in script, but in this case in handwriting. In this way, a completely individual company logo is created and the font is designed specifically for use in your logo. This type of logo conveys individuality, personality and uniqueness and is particularly suitable for establishing people as a brand.
The Initial logo
If you as an entrepreneur stand for your company with your name, it can be a good idea to create the logo from your own initials or from a combination of the initials of the founders. Here, too, the possibilities are almost endless. Straightforward and serious or curved and playful. Sturdy and down-to-earth or delicate and elegant. Depending on the design, the initial logo can convey a wide variety of values. You decide what suits you and your corporate message.
The initial logo type calligraphy
To reinforce the personality of the company logo, which is created by using your own initials in the logo, the initial logo variant can be combined well with the calligraphy logo variant. Depending on the typeface, the logo conveys not only individuality and personality but also other values such as elegance and seriousness.
The Signet logo / image logo
In addition to combining your own initials as a signet, you can also create a visual representation of the company's values and philosophy as a company logo. The company's statement is analyzed and logo designs are created by assigning them to a suitable symbolism. These can then be developed in a wide variety of styles and thus convey a wide range of values.
The hand-drawn logo
If the handwritten design of a logo is not individual enough for you, a personally illustrated logo may be the right thing for you. The values of the company, visualized and symbolized in an illustration. The style and the symbolism of your desired logo are determined in consultation with you. Depending on the style, the illustrated logo can convey exclusivity, playfulness or other values, but in any case uniqueness.
The combined logo / graphically supported typo logo
In contrast to the signet logo, where the signet can also stand alone, this form of company logo cannot be split up. The lettering and graphics are closely linked and form a single unit. This is ideal if symbolism is to be added to the lettering itself, for example to make the company's sector recognizable at first glance.
Deciding on a style is often a matter of gut feeling. Perhaps you already know which direction you want to take. But sometimes it's not so easy, for example, you're unsure what suits your company best or what a calligraphy logo could look like for your company. We advise and support you throughout the entire logo development process, from the initial brainstorming to the selection and finalization of the logo. You will find a logo that perfectly suits you and your company. Contact us, we will be happy to advise you personally!