EIGENTLICH BIN ICH EIN Kitz
Reference
Bambi or Thumper?
Kitz or Hos? Definitely a lot of creativity for a region. We turned a "crazy idea" into a real popular figure, with a matching logo, website and store.
What we did
Logo
Who is that? It's the Hos! Naturally, the brand's key visual had to appear in the logo. Combined with a straightforward font, the logo is just as cheeky as the brand itself.
Car lettering
Winter on the left, summer on the right – the Austrian tourist region has more to offer – whether for skiers or hikers. The three-dimensional Hos on the truck tarpaulin attracts everyone's attention.
business cards
In this case, the classic business card is used as a versatile advertising medium. The logo is the eye-catcher, the brand name arouses curiosity and the contact is greatly reduced.
Products
The hos as a popular figure and key visual is used here as an advertising medium and merchandising product. T-shirt, saddle cover, sun lounger and more. The Hos is omnipresent.
Illustration
Individual, original, lovingly designed illustrations for the book on fawns – the key visual bounces sympathetically through its book world.
Social Media
The community around the little Hos, which presents an entire tourist region, continues to grow. Experience reports, hotel presentations and competitions increase the reach and generate website traffic.
Website & Shop
Reduced and clear in its communication, the website serves as an SEO landing page, explains the idea and refers to the constantly growing online store. www.eigentlichbinicheinkitz.at
Storytime: I have a crazy idea
The phone call with our customer began something like this on a Monday morning in spring 2019. Back from her winter vacation, she told us about her new business idea: a popular figure to present the Austrian tourist regions neighboring Kitzbühel with a wink. The Hos was born. The logo, a modern website including a fully functional store system were created within a few days, as was the production of the first merchandising products for the planned promotional tour. The shirts arrived in time for the departure and were sold out within a short time. The idea is becoming increasingly popular and we look forward to continuing to support the Hos on their journey. Not a crazy idea – a success story!
die marketingarchitekten say thank you!