Why are backlinks
important for my website?
Links from external sites to your own website are a kind of "recommendation". This means that a relevant page XY makes a reference to my page. The more relevant backlinks my website has, the greater the authority of my site for the search engine.
This recommendation of your own business presence is a significant signal for the search engine to evaluate the relevance of the linked topic page.
This authority or domain popularity is a heavily weighted ranking factor for Google.
Web crawlers, which search the web for search engines, find their way better within websites, but also between different websites.
What types of links are there in link building?
There is a rough division here into follow and no-follow links, but also into paid and free links. It is particularly important here that all backlinks should be relevant and thus have a thematic connection. Relevance to the topic not only increases the traffic to the site, but also increases the authority of the business presence.
It makes sense to plan a sustainable link building strategy and to mix different types of links in order to increase the ranking and link authority. It is important to ensure that artificial influence, such as buying links, is not desired or permitted.
Links should always represent added value for website visitors.
How should a backlink be designed?
In general, a pure backlink is a link that leads to a topic page or homepage of a website. The more relevant this link is chosen, the better it is.
If this link can be enhanced with a product description or an image, for example, this makes it even more valuable. These link optimizations are part of search engine optimization and apply equally to internal and external links
1. USE BLOGS/FORUMS FOR LINK BUILDING
It is important to ensure that blogs are indexed by Google, but also that they are not provided with a no-follower link. If this is the case, all links here are irrelevant for the search engine, but definitely interesting for active users of the forum/blog.
This has arisen from the fact that many automatic posts have been used to place backlinks in forums or blogs without serious participation.
It is therefore important to actively participate and not just write once in a blog or forum. With active participation, backlinks can be placed again and again
2. LINK BUILDING WITH PROMO LINKS
Promo links are often used for advertising purposes, especially for affiliates, and are integrated on websites where products or services are advertised.
These link strategies are particularly interesting for blogs, stores or social media channels and usually lead to a landing page where the product, but often also your own website or a person is presented.
3. USE CONTENT LINKS FOR LINK BUILDING
Content links are primarily used in the area of content marketing.
This type of link is particularly found in studies, surveys, e-books, newsletters or pdf documents and preferably contains a call-to-action, a product ID and usually also a content link ID.
These link types are usually used when visitors are not to be taken directly to the sales page, but possibly to a promotion or training page.
4. SOCIAL-MEDIA USE FOR LINK BUILDING
It is often possible to set a link via social media channels, such as Facebook or Instagram, but also Twitter and similar sites by means of references or manually setting links in the body text, but also in signatures. But it can also happen that other users share recommendations of the website or a product.
It is important to ensure that this is not seen as a form of surreptitious advertising and therefore has a negative effect rather than attracting interested parties.
5. LOCAL SEO-LINKBUILDING
For local SEO, it is ideal to look for local recommenders or partners who can place a high-quality and topic-relevant backlink.
It is recommended to look around the industry at a local level and make contact if necessary.
What disadvantages can external links have?
Unfortunately, external links not only have advantages, but also disadvantages.
It is therefore very important to check these links regularly and have broken or irrelevant links removed. Because as valuable as backlinks are, broken or irrelevant links can also be damaging.