Every business aims to rank high on Google – ideally in first place. But that’s easier said than done, as many factors need to be considered, and patience is essential. Search Engine Optimisation (SEO) is the art of optimising numerous elements that influence Google rankings – and that takes time. The exact workings of Google’s algorithm remain a secret, but here at die marketingarchitekten, we know most of the factors that matter – especially the ones that truly make a difference.
In addition to content, elements such as web design, security, and loading speed also play a key role. Is your website optimised for mobile devices? Does it use the right technologies? We have the answers to these questions and are happy to share our in-depth SEO expertise with you.
SEO means designing your website both technically and in terms of content so that it appears as high up as possible in the organic search results on Google or other search engines like Bing. Search engines such as Google analyse websites based on various factors to determine their relevance and quality. The aim is to present your high-quality content in a clear, structured way that search engines can easily understand – so it’s recognised as relevant.
Key aspects of SEO include keyword research, on-page optimisation (e.g. meta tags, headings, and content), and off-page optimisation (e.g. backlinks and social signals). With the right combination of keywords, good readability, and a clear structure, you’ll convince not only your users but Google too.
There are two central aspects to SEO: the technical implementation and the content design. We at marketingarchitekten not only create your website according to your ideas, but also pay attention to all relevant SEO factors. You either provide the content or we create it for you. We also offer training so that you learn everything about SEO copywriting and can get started on your own in the future.
Analyse your website now for free. Here you have the opportunity to have your site thoroughly checked and receive tips for optimisation.
Google rewards relevant and unique content. That's why we write SEO-optimised texts for you that Google will love. But that's not all: your content needs to stay up to date. It's no good filling your website once and then leaving it untouched for years. SEO is an ongoing process – so keep at it and keep your content fresh!
SEO is the key to increasing the visibility of your website and gaining more organic traffic. In contrast to paid advertising measures such as Google Ads (SEA), SEO will keep you in the organic listings in the long term. Invest in SEO to build a sustainable online presence that reaches your target audience.
Do you have questions, suggestions, or are you interested in working with our creative full-service agency? Let’s meet! In a non-binding initial consultation, we’ll get to know each other, identify your goals, and analyze your needs. Thanks to our experience from many successfully completed projects, your marketing solution is just a few steps away.
