URL length

Does the URL length influence the Google ranking?

Many SEO experts have been asking themselves this question and discussing it for a long time. John Müller from Google has now made a clear statement on this.

The URL length plays no role in the SEO placement, i.e. the SEO ranking. John Müller also said that the number of slash characters has no effect here.

This means that a website is not negatively affected even if longer URL variants are used.

John Müller shares information on URL length

John Müller answers the question in a video on the Google Search Central channel.

What influence can the length of the URL have?

However, John Müller himself always tries to keep the URLs within 1000 characters, because there is a special feature. If a website has several duplicates of a website, Google needs a URL for indexing. Google then selects the shorter, "cleaner" URLs and uses these. However, this has no influence on the ranking. It is important to note that duplicate content should always be avoided and "canonical links" should be used to avoid problems of this kind.

Conclusion:

Google itself has now solved a long-discussed puzzle. As John Müller also advises, you should choose the URL that fits best.