Core
Web Vitals

Introduction

The starting signal has been given! We now have until the end of August!


Last year, Google announced the introduction of a new, important ranking factor in May 2021. "Page speed" has become more important than ever before due to mobile use.

The date has been postponed again and again, but now the time has come. It was launched in mid-June 2021 and there is still time until the end of August 2021.

Google is giving website operators time to check and improve the technical health of their website.


Nobody wants long loading times on their cell phone when they want to load a website on the go!

What does "page speed" mean?

 

The loading times of websites are measurable, from the first image to the complete loading of the website.

 

We already have an article on technical SEO and the Core Web Vitals.

WHAT HAPPENS IF I DO NOT OPTIMIZE MY SITE FOR CORE WEB VITALS?


This is basically quite simple. If websites are not optimized and therefore not maintained, Google will also rank them lower with the changeover. If websites are therefore not technically optimized for mobile use (e.g. in terms of loading times, this is not just about responsive design, but many other components), they will also be ranked significantly lower for organic search queries.

WHERE CAN I TEST THE "PAGE SPEED"?


There are actually various sites that offer a test of your website's loading times.


However, since Google also determines the algorithm directly, we recommend always testing the website in the respective Google tool.

What can I do to prevent the "down rank" on Google?


No need to worry, we can support you!


First we check the status of your site and analyze all possible improvements.


In most cases, it is necessary to compress the CSS (Cascading Style Sheets - stylesheet language) and JavaScript (scripting language), add alternative image formats, make changes to the htaccess file and the like.


This is purely a technical optimization of the website, the design usually remains identical.

Conclusion regarding the necessary changes to the Core Web Vitals:


Basically, if you still want to be found via Google, there is no way around optimizing your website. We therefore strongly recommend that you carry out the optimization by the end of August.


If you are unsure whether your website is affected and whether you need to make changes, please contact our marketingarchitekten team. We will check your website individually and go through the necessary measures with you.


Please contact us as soon as possible, as many of our customers are expected to need support at short notice and we will process orders as they are received.