Worth knowing
Marketing

Full attention

How do customers become aware of you? With successful marketing, you become (more) visible, stand out from the competition and assert yourself on the market. What is part of effective marketing today and how can you rethink classic tools - keyword Christmas card? Here you will find information and answers about classic marketing.

Strong Visuals, Big Impact | Social Media & Trade Fair Videos

More reach and impact with image videos, social media clips & trade fair films

Moving images tell stories, arouse emotions and create closeness. Whether on your website, on Instagram or at the next trade fair: Videos magically attract attention... And that's exactly what your company needs to stand out. Because the attention span of your target group is short. The amount of content out there is h...
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Success stories that convince | Using case studies

Why case studies should not be missing in your marketing

Success stories from the real world convince potential customers more than any advertising message. Case studies – or user reports – show how a solution works in the real world. They make abstract advantages tangible and help interested parties to identify with the situation shown.
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More turnover for IT companies | Discover strategiesen

How IT companies can increase their sales – focus on target groups instead of technology

Many IT companies communicate their solutions in technical detail – but that alone is not enough to increase sales. It is crucial to focus on the target groups and their specific needs. An IT product doesn't sell because of its features, but because it solves problems and brings real benefits to users in their area. So...
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Worth Knowing blog | Ideas for unique Christmas cards from the marketingarchitekten!

Unique Christmas cards - customised for your company

Christmas is something very special for most people. It is associated with a feeling of security, the smell of biscuits and mulled wine and a peaceful and tranquil time. Read here how you can use customised Christmas cards as a marketing tool. We would also be happy to advise you personally.
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Good means well thought out

Good marketing means more than just advertising - it's about conveying the right message at the right time via the right channels. Whether online or offline, digital or traditional: a well thought-out marketing concept ensures that your target group not only notices you, but also connects with your brand in the long term.

Factors for your marketing

Which channels are most effective for your company? How do you combine digital measures with traditional marketing tools such as print advertising, direct mailings or events? And how can you think creatively about traditional tools - such as the classic Christmas card - to make a lasting impression?
From branding and storytelling to campaign strategies and innovative marketing approaches - here you will find valuable insights and practical tips on how to successfully position your company in the long term.