Worth knowing
SEO & SEA

Strategies for visibility

Featured snippets, meta descriptions, SEO, SEA and SEM, link building - your visibility on the web depends on many individual components. Would you like to find out more about what's behind it all and how you can make the most of search engine advertising and search engine optimization? Here you can find tips for your website and read interesting facts about your advertising in Google & Co. and organic traffic.

Worth Knowing blog | Tips for featured snippets in SEO and SEA from die marketingarchitekten!

Google Featured Snippets

28 July 2022
Featured snippets - the search results that are displayed above the organic SERPs in the search results. Helpful tips for implementation on your website coming soon.
read more...
Worth Knowing blog | SEO vs. SEA by die marketingarchitekten!

SEO or SEA - the right concept

28 July 2022
What influence SEO and SEA (SEM) have on the ranking of your website. Important information and tips for your company.
read more...
Worth Knowing blog | SEO areas by die marketingarchitekten!

SEO areas

28 July 2022
SEO (Search Engine Optimisation) is a broad field that can be subdivided into different areas. What are they and how do they differ?
read more...
Worth Knowing blog | Core Web Vitals by die marketingarchitekten!

Core Web Vitals

9 September 2021
Major Google update! You need to take action to prevent your website from slipping down the Google rankings. What's new and what needs to be done?
read more...
Worth Knowing blog | Search intent in SEO and SEA by die marketingarchitekten!

Search intent - how important is it? [SEO 2021]

9 September 2021
Why is search intent so important and how do I find it out? An exciting question for every company! SEO and search intent in 2021
read more...
Worth Knowing blog | Link building in SEO and SEA by die marketingarchitekten!

What exactly is link building

15 April 2021
Link building is a term from off-page optimization in the SEO area (Search Engine Optimization) and stand for the creation of external links (backlinks).
read more...