Worth knowing
Online presence 

Digital worlds

Breaking new ground with online marketing - with your website, your social media channels, SEO and SEA, review management and much more. How to bring the right customers to your website(s) - find out interesting facts about digital, web & mobile, Google, search engine optimization (SEO) and search engine advertising (SEA).

Social media success made easy | Tips for Instagram & LinkedIn

How to use Instagram & LinkedIn – Your social media guide for getting started

27 May 2025
Do you want to make your company visible on Instagram or LinkedIn, but don't know where and how to start? You're not alone – many entrepreneurs, self-employed people and teams face the same challenge.
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LinkedIn Marketing | Successfully network & generate leads

LinkedIn Marketing

26 September 2024
LinkedIn has long since established itself as the leading platform for professional networking and B2B marketing. With over 900 million users worldwide, LinkedIn offers unique opportunities to promote your brand in a targeted manner.
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DEHOGA Bayern Partner | Marketing Made Easy – Get Started!

We are industry partner of DEHOGA Bayern!

5 August 2024
As a new industry partner of DEHOGA Bayern, we offer you comprehensive support in the hotel and catering industry. Our full-service offer covers all your marketing needs – from corporate design and print to web and online marketing, social media and photography.
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DDG is here | Website operators beware | We'll help with customisations!

TMG becomes DDG

14 June 2024
The new Digital Services Act is here: website operators must act. Since 14 May 2024, the Digital Services Act (DDG) has replaced the Telemedia Act (TMG); the Telecommunications Telemedia Data Protection Act (TTDSG) has been renamed the Telecommunications Digital Services Data Pro...
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Official Service Partner | Professional social media content for Messe München exhibitors

Social Media Partner for Messe München!

14 June 2024
We are a service partner of Messe München – and your content creator on site! Our experienced, versatile team is now available to all exhibitors at Messe München with ideas, expertise and a great deal of commitment for effective, professional social media marketing. We also make ...
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Worth Knowing blog | Tips for online accessibility from die marketingarchitekten!

Accessibility on the web

21 February 2024
Next year, a new law will come into force that will affect the majority of commercial websites: With the Barrierefreiheitsstärkungsgesetz (BFSG), all websites that offer products and / or electronic services must be barrier-free from June 28, 2025
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Worth Knowing blog | Tips for mobile optimization from die marketingarchitekten!

Mobile optimization - simply explained

28 July 2022
Mobile optimization or responsive design - the keyword for a modern website! Anyone who creates a new website can no longer avoid mobile optimization.
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Worth Knowing blog | Tips for your Google My Business entry from die marketingarchitekten!

Google My Business entry

21 July 2022
What can I as an entrepreneur/founder do for my own digital presence?
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Worth Knowing blog | Tips for Google reviews from die marketingarchitekten!

Google Reviews

24 September 2021
New customers in particular are often guided by reviews. Find out more about the importance of reviews on Google and get the guide here.
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Being visible online

Today, a company's digital presence is more important than ever. A well-optimized website, targeted social media marketing and well thought-out search engine management are the basis for sustainable online success. But which strategies are really effective? Which trends and developments should you keep an eye on?

Adapt and optimize

From user guidance on your website to the right keyword strategy and high-performance campaigns - a successful online presence requires continuous optimization and adaptation to new technologies. Topics such as loading speed, mobile first and content strategies also play a key role.

How can you increase your reach, improve the visibility of your brand and attract more qualified visitors to your site? Here you will find the latest developments, practical tips and valuable insights to make your company even more successful digitally.