Worth knowing
Google News

The top dog

What are the latest developments at THE search engine? What you need to watch out for on Google and how to improve your ranking - here you will find news and information about Google.

Being found

Google remains the world's most important search engine - and is constantly evolving. New updates to the search algorithm, changes to Google's guidelines and new functions such as AI-supported search results influence how websites are found. Which factors are currently decisive for a good ranking? How do Google Core Updates affect your website? And which best practices will help you stay visible in the long term? Find the answers here.

What Google values

In addition to technical SEO factors such as loading time, mobile friendliness and structured data, high-quality content is also playing an increasingly important role. Google prefers content that offers added value, fulfills user intentions and is updated regularly. Artificial intelligence and machine learning are also becoming increasingly important - for example through the integration of generative AI into Google search. Staying on the ball and continuously optimizing your website will ensure better rankings and more visibility in the long term.